Pharma Media Corp. is a full-service media planning and media buying company providing an array of services to achieve the brand's communication objectives.
- Develops multichannel media plans for pharmaceutical brands targeting the physician & healthcare markets
- Evaluates all types of media
- Identifies opportunities across the various media platforms and portals
- Creates cost efficient and effective media plans
- Plans, buys, coordinates for all types of media
- Analyzes and provides metrics for all types of media
- Targets the US and global (including Canadian) physician and healthcare markets
- Reports promotional activity for competitive brand campaigns (Rx/OTC)
- Negotiates deep discounts and value added programs on behalf of the brand
- Liaison among client, creative agency and publishers
- Tracks client's total media spend for all brands at any given time
- Verifies all ad placements
- Simplifies the media buying/billing/payment process by centralizing and maintaining all the administrative functions associated with client billing/adjustments/reconciliations and publisher payments
- Provides the option to represent a pharmaceutical company/brand at the various conventions
